Sponsoring: Investment Cycle of a Different Kind

Sponsoring: Investment Cycle of a Different Kind

SIX co-financed Chiara Canazani’s new bike and is looking forward, along with her, to the future training progress and to her coming competition achievements.

Swiss national Chiara Canzani is only 15 years old, but had recently outgrown her sporting apparatus. A new, larger bicycle was thus needed – an artistic-cycling bike, to be more precise, because Chiara doesn’t ride on the open road or in a velodrome, and doesn’t climb any mountain passes, nor does she tear off on any sprints. For eight years now she has been performing spectacularly graceful gymnastics routines between a bicycle’s handlebars, saddle, and forks.

Artistic-cycling bikes feature special tires to ensure floor traction and have a 1:1 gear ratio to facilitate quick stopping and starting. The fixed-gear bikes also enable backward pedaling.

SIX co-financed Chiara’s new bike and is looking forward, along with Chiara, to her future training progress and to her coming competition achievements together with the Radfahrerbund Brugg cycling association. The bicycle, which Chiara chose on her own, is now big enough to accompany her throughout her entire sports career.