Switzerland’s First Augmented Reality Showroom


Switzerland’s First Augmented Reality Showroom

At the SIX headquarters in Hard Turm Park, Zurich, visitors can take a virtual guided tour. Holographic glasses reveal the unseen world of the Swiss financial market infrastructure.


Visitors to the headquarters of SIX can experience Switzerland’s first augmented reality showroom. Holographic glasses introduce visitors to SIX. Instead of a printed brochure, the information is presented as moving, interactive 3D images, creating a completely personalized experience.

Visualized data strings surround the reception area and take visitors on a virtual journey. The experience offers more than just facts and figures. The glasses also take the wearer on a tour of the data center and high security vault at SIX – places that are usually off-limits to visitors. The real and virtual world are combined to translate the concept of being an infrastructure provider into something tangible, making it easier to understand.

In the technical and optical implementation of Microsoft’s HoloLens, the world’s first holographic glasses, SIX collaborated with JLS Digital AG.