The Swiss Stock Exchange today launched its newly designed, fully optimized website. The site has been upgraded to provide a more user-friendly experience for viewers across devices, bringing the brand to life through a modern, more-easily navigable interface.
As one of Europe’s largest exchanges, the Swiss Stock Exchange provides a vast number of innovative products and services across the whole securities value chain. Thanks to the new website, these will now be displayed under one roof to make it easy for users to enjoy the opportunities available. The website reflects the quality and range of services from the Swiss Stock Exchange – providing comprehensive access to Switzerland’s market, capital, and investors.
The new website significantly enhances the content from the previous site, adapting to every type of screen the users to access it. New features include:
- A problem-solution taxonomy that allows visitors to target what they’re looking for and reach the solution with fewer clicks
- A one-click link for easy-to-use contact forms to connect with experts across the business
- Optimization across devices and languages (German and English), so visitors can log on anytime, anywhere
- Teasers and links to similar products and services to make the user discover solutions that would fit its needs
Speaking of the new website launch, Avi Ghosh, Head of Marketing at the Swiss Stock Exchange, said: “At the Swiss Stock Exchange, innovation matters. This applies not only to the products and services we develop, but in how we communicate with our clients. This relaunch has required intense energy, cross-functional collaboration and a laser-sharp focus on making sure that our clients get a truly great experience in dealing with us. We are absolutely thrilled to be launching today. I believe the new site reflects our values – it is modern, clean, and fresh – and will be an invaluable resource for visitors find what they’re looking for, whether this is the solution to a problem they’re having, more information about what the Swiss Stock Exchange is working on, or just general market information.”