Introducing the New
Investor Relations Handbook
of the Swiss Stock Exchange.

Introducing the New
Investor Relations Handbook
of the Swiss Stock Exchange.

This Is Your Updated Guide to Everything You Need to Know as an Issuer on the Swiss Stock Exchange.

Internet hype, financial crisis, stock market booms, coronavirus pandemic – the importance of the relations between companies and investors, what we call investor relations (IR), has grown significantly over the past two decades. The increased need for information, stricter regulations, and greater transparency demand specific specialist knowledge in how to communicate with the financial market. The quality of a company’s IR exerts a direct influence on investment behavior and the share price.

This practical handbook shows how IR officers can deal with these challenges and what instruments Investor Relations provides for this. This handy companion describes the current status of specialist knowledge and offers an insight into professional IR as a part of corporate strategy.

How companies can do the right thing on the stock market and also know why they are doing the right thing will be made clearer by reading this companion.

Andrea von Bartenwerffer, Head Issuer Relations, Primary Markets, the Swiss Stock Exchange, SIX

Why Is the Investor Relations Handbook Important for You?

Strategic Corporate Communication

Investor Relations is a field of action in strategic corporate communication. It describes the management by a stock corporation of its relations with investors.

Optimization

The primary goal of Investor Relations is to optimize the company’s market valuation or its equity financing.

Managing Relations

Maintaining close relations with institutional investors also helps.

Analysis

A good Investor Relations and communication program starts with a good analysis. What strengths and weaknesses does the company have from an investor’s perspective?

Strategic Relevance

Investor Relations gains strategic relevance in exceptional situations, such as transactions (M&A), the emergence of shareholder activists, and in crises.

Definition and Targets

The actual and target status of the Investor Relations objectives is identified and the target groups, perception, instruments and communication principles are defined in the Investor Relations strategy.

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Investor Relations Handbook
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