SIX is pleased to have received the renowned German Brand Award in the “Excellence in Brand Strategy and Creation” category. The SIX team’s successful “SIX IS TEN” anniversary campaign to mark the company’s ten-year anniversary, conducted in close collaboration with agency Sergeant, impressed the independent jury of the German Brand Institute, holding its own against around 600 entries to take receipt of two awards: the “Internal Branding & Brand Academies” award and “Agency of the Year” award for Sergeant.
Michel Müller, CEO Sergeant: “SIX IS TEN” was centered on the workforce of SIX and met with a positive response due in no small part to our cross-media approach involving interactive storytelling, user generated content and gamification. We worked closely with our customer on the campaign, developing everything in-house ranging from strategy to coding. We would like to thank SIX for the tremendous cooperation, and are extremely delighted to have been awarded top place as a Zurich agency with SIX at the German Brand Awards.”
Timur Tekyeli, Head Brand Management SIX: “The awards are recognition of our achievements, motivate us to continue to develop the SIX brand consistently in future and are testimony to the success of our strategy. This success would not have been possible without my team and the good collaboration with our lead agency. Many thanks to our entire workforce!”
The award ceremony took place on Thursday, 6 June 2019 in Berlin.
Go to the award winning project: SIX IS TEN