Bancomat Services

Bancomat Services

About ATMs

ATMs are an integral part of public life in Switzerland and provide easy and secure access to cash, without there being any restrictions due to opening hours or technical infrastructure.

Even though digital payment methods like cards or smartphones are becoming increasingly popular, cash remains – for many people – a symbol of security, control, and freedom. Cash is tangible, anonymous, and reliable – and that is exactly why the Swiss still value it so highly.

Our Mission: Ensure Cash Supply

“Bancomat” stands for a modern, efficient, and comprehensive supply of cash throughout Switzerland. Today, access to cash is ensured for the population, not only in the city but also in rural areas. That said, reality is changing: Fewer and fewer people use cash in everyday life, digital payment methods are becoming more commonplace. As a result, the existing cash infrastructure is increasingly under pressure. Banks and operators must operate their networks economically without jeopardizing supply. SIX strives to enable all people, whether in the city or countryside, to have easy and secure access to cash despite the overall decline in the use of cash in the future. With ATM pooling, SIX is actively contributing not only to efforts to make the infrastructure sustainable in the long term, but also to the basic financial supply in Switzerland.

By introducing uniformly marked ATMs, SIX establishes a neutral ATM network with both deposit and withdrawal functions: The devices are operated on behalf of the banks, without any reduction in functionality for end clients. This gives the population an intuitive user experience – with a well-established and well-known ATM brand: “Bancomat”. In this way, SIX provides a visible sign for an independent and sustainable cash infrastructure in Switzerland.

Branding Branding

“Bancomat” – an ATM name that has generated trust over multiple generations and is taken for granted as part of everyday life in Switzerland. Whether in Zurich, Geneva or Lugano: Whoever says “Bancomat” is referring to a place where one has quick, secure, and reliably access to their money. A representative study conducted by GFS Bern in 2025 gives the impressive confirmation: The term is firmly anchored in the minds of the Swiss population across language boundaries, age groups, and regions, and stands at the top of the popularity scale. No wonder: “Bancomat” is more than a term, it is a piece of Swiss identity – and a protected brand of SIX.

The term “Bancomat” is straightforward, which makes it such a strong reference. The simple, neutral design makes the brand universally usable: It harmoniously integrates into the visual worlds of banks, but also fits seamlessly into both public and private spaces. The uniform labeling of the ATMs provides orientation and creates trust.