We are proud to provide the platform and the market for the launch of the first physically backed TAO ETP with staking. For new products, launching is just the beginning – building visibility, trust, and reliability in the digital asset ecosystem has been the mission from day one. Discover more in our success story video below.
Romain Bensoussan, Head of Sales, Deutsche Digital Assets, commented: “Bringing institutional-grade exposure to TAO requires more than a listing – it demands transparency, robust infrastructure, and trusted partners. The market standards and distribution reach of SIX were decisive for us in delivering a physically backed product that investors can rely on.”
Emelie Moritz, CEO, Safello, added: “Accessibility is key to lower the thresholds for investments in TAO, and paving the way for mainstream adoption. Partnering with SIX Swiss Exchange and DDA allows us to offer a product structure that meets retail and institutional expectations across Europe.”
The Challenge: The team faced three key challenges: establishing a physically backed structure for direct exposure to TAO, building investor trust in a new asset, and ensuring reliable market access with institutional-grade transparency and custody. The ambition was to make TAO accessible within a regulated, Europe-wide framework.
The Solution: Collaborating with us provided the visibility and credibility needed to meet these goals. Our robust market infrastructure, listing standards, and data transparency ensure investors can access detailed product information and trade efficiently, locally and with global partners – supported by DDA’s product expertise and Safello’s trusted compliance and on/off-ramp footprint.
The Result: With this launch, Deutsche Digital Assets and Safello have set a new benchmark for TAO exposure – delivering a physically backed, institutionally focused ETP that strengthens confidence, accessibility, and adoption across Europe.