The approach of this research paper is unique due to two main reasons. First, it covers a large representative sample of consumers over a significant period of time. We examine 760 million anonymized transactions executed by three million cardholders' over a period of 13 months. Our data covers a wide sample of cardholders in Switzerland, representing all regions, languages, and bank groups. A study with such a comprehensive scope and in-depth analysis for the Swiss market is a novelty.
The collaboration between SIX and the University of St.Gallen (HSG) combines the access to insightful high-quality debit card payment data, analytics capabilities, and in-depth research. This enables us to find answers to business-relevant questions using sound research methods and data insights.
This white paper seeks to answer three main questions:
- What are the overarching characteristics of the payment behavior while using debit cards?
- What describes consumer usage of debit cards at the point of sale (POS)?
- How is consumer demand for cash characterized?
We answer these questions by leveraging anonymized data on consumer transactions with Swiss debit cards.